UpLaunch Campaigns that have automated SMS steps, like the initial SMS in the Active Lead Campaign, have certain rules for the time in which they are sent.
The reason for this is to comply with anti-spam laws and to minimize carrier restriction violations.
Campaign steps that include SMS are sent on the day scheduled at randomized between 9:00 am and 1:00 pm local time.
New Lead Campaign - BoxBuilder Edition
In the Active Lead Campaign - a lead will only receive a SMS between 9:00 am - 9:00 pm local time. If a lead opts in after 9:00 pm, they will not receive an SMS and we currently do not queue it for the next day. You will need to manually send the SMS.
The assigned staff member gets the notification that the SMS has not been read in the platform after 10 minutes. This notification can not be customized for a different staff member.
In an effort to minimize carrier restriction violations, we'll be slowing down the rate at which we send out you bulk SMS. Each bulk SMS will be sent out over the course of an hour instead of all at once.
A contact can unsubscribe from SMS by replying STOP. They will receive a message that confirms that they have been unsubscribed and their phone number on their contact record will now have a Red dot with an X.