Authenticating a sending domain is a great way to improve deliverability for your emails!
What is a sending domain?
A domain is the part that comes after the '@' symbol in your email address. For instance, if your email firstname.lastname@example.org, the domain is 'uplaunchgym.com'.
A sending domain simply refers to the domain that is being used to send an email.
What's the default setup?
By default, we will use a generic email address to send your campaign emails. Not to worry - it still gets delivered with YOUR name, and a reply-to address of YOUR email address.
In fact, many recipients don't even notice that it's not your email address!
Why change it?
From a deliverability standpoint, it can improve your chances of landing in the inbox. Specifically if the recipient has emailed or interacted with you in the past, it's more likely to stay out of the 'Promotions' folder. Lastly, it provides a more consistent brand appearance to have all emails coming from the domain of the business itself.
Here are a few questions to ask yourself with regards to your overall approach to email:
Am I using a @mygym.com email address, or am I still using a generic account such as Gmail, AOL, Yahoo, etc?
Are ALL of my staff members using an email address from the same domain as my gym, or are they a variety?
The best practice is to use a single unified domain for all of your staff members. We recommend G-Suite - we use it for almost everything at UpLaunch and it's super easy!
Set Up Your Sending Domain In UpLaunch
Add Your Domain Via Account Settings
Head over to Account Settings -> Email Settings.
From there, scroll to the bottom to the Sending Domain section.
Add your sending domain and hit Enter.
It will tell you that your sending domain is not yet registered - that is NORMAL!
Add TXT Record To Your DNS
Yes, I realize that's a nerdy thing to say 🤓
All of the info for the TXT record will be shown inside the Email Settings area after the sending domain is initially added.
If you have a web host, they should know how to do this. If you're the DIY type, we've added some help docs from common domain name registrars to the bottom of this help article.
Verify Your Sending Domain
After the TXT record has been added, go back to the Email Settings screen and click the green Verify button.
If all is well, the badge will turn green and say 'Verified'!
NOTE: It can take 24-48 hours for your TXT record to become active, although most of the time it is much faster.