Lead magnets are a great way to deliver high value content while capturing potential lead information. The New Lead Campaign delivers a free 14-day Get Lean Mealplan that can be used as a lead magnet.
If you're looking to deliver other types of lead magnets like PDF downloads, courses or email series,
- Set up a Journey in UpLaunch and name it your desired lead magnet, i.e. "Free eBook - PDF Download".
- On Step 2 of the journey configuration settings, enable the redirect option to send them to a thank you page with a video talking about your program and offerings or a thank you video letting them know you'll be sending them information. This will bypass the self-scheduling option.
- On the Customize Campaign under the specific journey, edit the first email in the New Lead Campaign, to deliver the content.
- On the Opt-In page on your website, install the Journey Link (Journeys -> Actions -> Instructions).
*Note* The opt-in will require first name, last name, email & phone number to opt-in to the journey.