Awareness ads increase brand awareness. They’re aimed at unawares who either don’t know that your business exists or don’t understand what offerings you have. In essence, these ads get your name out there.
Let's walk through how to set one up.
First things first, log in to your Facebook.com/adsmanager. From there let's get to creating.
Choose your objective
Objective: Brand Awareness
Define your audience (based on our Agency recommendation)
Custom Audience: Use interest-based targeting based on what you offer (i.e. CrossFit, physical fitness, cardio)
Location: 5 - 10 mile radius from your gym. Consider the average commute time of your current members.
Age: Base this on your current customer base and ideal clients.
Select your placements (based on our Agency recommendation)
Placement: Newsfeed only (the best value for cost per click)
Set your budget
Budget: Daily budget (The best way to make sure Facebook doesn't overspend)
We recommend a $300 monthly budget. Ideally, each individual will see your gym's ad 6-7 times per month at this budget.
Decide your format
Format: This is based on what you have available. If you have a clear video, use it. Video ads perform well for marketing.
Measure your results🎉
Metrics to look at for a brand awareness campaign:
Impressions - The number of times your ads were on screen
Frequency - The average number of times each person saw your ad
Cost Per Click - The average cost for each click
Reach - The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people
Engagements - The total number of actions that people take involving your ads. (including, comments, likes, reactions, shares, etc.)
Brand awareness campaigns are primarily focused on user volume. As a result, the metrics that receive the most focus are impressions, reach, engagements, and cost per click. The end goal of these types of campaigns is to expose a business to as many people as possible and start to build a relationship with the target audience