Retargeting ads remind interested viewers that your business exists. These ads show up for people who have already engaged with your business, usually by clicking ads, browsing social media, or visiting your website. Oftentimes, it makes sense to give this group a discount to push them toward becoming customers.

Let's walk through how to set one up.

First things first, log in to your Facebook.com/adsmanager. From there let's get to creating.

  1. Choose your objective (based on our Agency recommendation)

    1. Objective: Traffic

  2. Define your audience

    We have a couple of options here, we recommend you test which strategy delivers the best results for your gym.

    Option 1:

    1. Create new > custom audience > website > source "Pixel ID" > all website visitors > last 45 days

    Option 2:

    1. Create new > custom audience > customer list > export from your UpLaunch list

  3. Select your placements

    1. Placement: Newsfeed only (the best value for cost per click)

  4. Set your budget

    1. Budget: Daily budget ( The best way to make sure Facebook doesn't overspend)

      We recommend a $500-$1,000 monthly budget. Eek...I know that sounds scary but consider the reoccurring revenue you gain from each individual member you win from a Facebook ad.

  5. Decide your format

    1. Format: This is based on what you have available. If you have a clear video, use it. Video ads perform well for marketing. If not, a single image will work just fine.

  6. Publish

  7. Measure your results🎉

Metrics to look at for a retargeting campaign:

  • Conversions - The number of times your ad achieved an outcome, based on the objective and settings you selected (Case E-Book Conversion)

  • Cost Per Conversions - The average cost of each conversion

  • Landing page views - view is when a person clicks on your ad link and then successfully loads at least some of your ad’s destination URL or Instant Experience

  • On page Conversion rate - Amount of users that are directed to the landing page that signed up for the offer

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